Firebox gives its customers a bad wrap

We can't all be experts at furoshiki, the ancient Japanese art of decorative gift-wrapping, and in some people's cases, wrapping a present at all seems to pose a significant challenge. Yet it's the wrinkled paper and badly-matched seams that give gifts a personal touch, according to Firebox, which is charging its customers an optional £3.95 to have items bought on the site 'wrapped badly' this Christmas. For that extra, 'home wrapped' feel, it will even include a stained label in the package.

On being asked why anyone would pay to have their gifts messily packcaged in this way, a spokesman from the site explained that 'it takes a high degree of skill to deliberately wrap a present this poorly'. According to Kevin Smith, one of the site's workers at its warehouse in Croydon, the secret of 'crap wrapping' involves lots of brown tape and ensuring there are lots of rips and untidy folds. I'm sure we don't need to include a tutorial on how to perfect this particular art...

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