I've pretty much given up on finding jeans that suit me. I'll have my mother's hand-me-downs (because she wears the same styles as me and knows what to look for in the cut) but wouldn't have the first clue where to start looking - either in which stores or on what shelves once I arrived there. Jeans all look the same to me.
If you suffer from this sort of 'denim blindness' on shopping trips, then making your own could be the answer. Not only do you get to pick the exact shade of fabric you want, you can also stitch in your own personalised embroidery. It's fun - and much cheaper than buying a designer pair. Melissa Fehr's found the perfect starting point in a KnipMode pattern, and you can see how she got on with it here.
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