Power to the Tweeple: handmade Twitter takes on Paperchase

hiddeneloise.jpgIt's an age old tale of Red Riding Hood and the Big Bad Wolf but draped in modern technology and running through the woods of copyright theft to grandma's house.

Artist Hidden Eloise was outraged when a friend informed her that they'd seen a rather poor copy of one of her images on products being sold by stationery giant Paperchase. She tweeted about it. People noticed.

Within 24 hours the handmade heroes of the Twitterverse came together to form a Big Bad Wolf-crushing Godzilla as news spread like tweeted wildfire.

The artist suggested that people supported her by contacting Paperchase and letting them know they weren't impressed. They did.

By lunchtime Amazon had removed the project from their listings, by teatime Paperchase had a statement on their contact page telling visitors they had bought the design 'in good faith' from an unnamed agency.

It didn't end there.

hiddeneloisetwitter.jpgThis really wasn't good enough for the handmade Godzilla. The Twitterverse kept right on tweeting, emails flew, The Independent wrote about it in the afternoon and this morning The Guardian had their say too.

Eventually Paperchase put up this statement from an agency called Gather No Moss. Paperchase also state "It is worrying that such an allegation can create such reaction."

Much of the craft and art world feel quite to opposite. It's heart-warming to see the little guys refusing to be trodden on.

Hidden Eloise tweets and blogs that she is currently in talks with both Paperchase and the design company. The Twitterverse holds its collective breath for the outcome.

Follow Hiddeneloise on Twitter to keep your eye on how the handmade Godzilla is doing.

Power to the Tweeple indeed.

Power to the Tweeple: handmade Twitter takes on Paperchase - Comments

  • artpizzey

    I don't agree that Paperchase is as evil as you say it is.

  • adverbia

    @ artpizzey: Using available resources to pursue the *unlawful* infringement on an artist's work is *not* "throwing mud." Paperchase is counting on the fact that independent artists do not have the cashy money to pay for the legal fees to pursue the issue in court. All they have to do is stonewall and wait for it to go away. Now that there is a free, far-reaching public forum, they can't hide behind their money.

  • Dear Crafty crafty,

    Thank you so much for your great and impartial article covering this Paperchase issue and all the support it carries.

    A small update since you last wrote is that the designer of Gathernomoss has admitted copying my character and there is an update in my blog : www.HiddenEloise.com

    or directly to her apology here:

    http://hidenseek.typepad.com/come_out_come_out/2010/02/the-designer-apologises.html

    Many thanks again and all the best!

    Bear hugs,

    Hidden Eloise xx

  • artpizzey

    Are designers really going to benefit from throwing mud at a corporate which is one avenue for selling their work? Twitter is the only winner.

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