Craftivism takes on Nike

Screen pic 2010-06-09 at 11.21.00.jpgCraft isn't content to sit quietly these days and is stamping about in its handmade boots to make all manner of statements worldwide. The movement has been dubbed 'craftivism' and it seems that craftists aren't afraid of anything. Not even a sleek and well-trained industry giant such as Nike.

From 2003 to 2008 knitting needles and crochet hooks were wielding by crafters internationally in a microRevolt project called the Nike Blanket Petition. They describe it simply as "a 15-foot wide handmade blanket of the Nike swoosh" made up of 4 x 4 inch stitched square to create the Nike logo. The idea is that it is a handmade signature demanding fair labour policies for Nike garment workers.

Virtual and handmade squares were collected on tour, electronically and by mail, representing over 30 countries demonstrated and the multi-coloured squares were knitted into the border of the Nike Blanket at Garanti Gallery in Istanbul Turkey in November 2007 next to a Nike store.

Since then the blanket has been toured across the US and has made it to the Museum of Contemporary Craft in Portland, Oregon. The blanket be displayed at the museum, which is 9 miles from Nike Headquarters, until June 26th.

See it in Oregon or read about it where ever you are on microRevolt's website.

You can also check out their KnitPro free online application that turns logos into knitting charts, allowing you to handmake brand logos for a little microRevolution of your own.

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