Sport shoe giants Nike are challenging creatives to turn the humble trainer into something crafty and arty in a global project which will hit London's Design Festival this year.
Some amazing interpretations of the shoe have already begun appearing on the Nike78 Project site to prove that artists and crafters really can make something inspiring from anything.
78 pairs of plain white trainers have been sent out to creatives worldwide, in a project thought up by graduate Paul Jenkins. Each of them has been asked to "use sport as inspiration to challenge their function"
The results are fish tank shoes from Japan (watch the video to see how they did it), remote control shoes from the UK, shoe masks from a Finnish artist, and cake and knitted versions too.
The finished shoes can all be seen at the London Design Festival in September.
